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What is content marketing? Why is it so important and how can you plan it?

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What is content marketing? Why is it so important and how can you plan it? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” In fact, […]

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5 Reasons Your Small Business Needs A New, Modern Website

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If your website is not optimized for modern browsers and devices, you are likely to miss missing out on a huge opportunity to attract more visitors and increase sales. However, it’s not just about making your site look more modern, many other factors come into play when optimizing the user experience through your small business

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Importance of Online Reputation Management in the Digital Age

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Your online reputation is said to be a reflection of you and your business. According to Forbes, 97% of online business owners stress the importance of online reputation management. ORM is considered a very important SEO practice. The better reviews you have, the higher you’ll rank on search engines. What is Online Reputation Management? Online

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How Can Content Marketing Increase Conversions?

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You probably instantly think about articles, blog posts and social media when you hear the words “content marketing,” but these are just small components of a larger strategy! For a business, content marketing can help capture customer attention, generate leads and create brand awareness. It can also help increase the online engagement that drives conversions,

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5 Things Your Website Needs Before The New Google Update

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Google will begin to roll out its new page experience update sometime around mid-June of this year. This will be after minor delays pushed the date back from the originally planned timeline of May 2021. The update promises to lend greater weight to factors relating to user experience, while also opening up Google Top Stories

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Organic SEO

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The foundation of a great Organic SEO campaign is an optimized Google My Business listing. 2nd Line Marketing has perfected the creation, verification, and optimization process for our clients. When it comes to local business advertising, an accurate and informative listing on Google is as valuable as having an ad in the yellow pages 20

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What Are Citation Sites And Why Do We Need Them?

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Citation Sites are online listings for local businesses. However, before you write them off you should understand their effect on your business. Furthermore, citation sites enable your company to gain visibility in directories such as Facebook, Yelp, and Mapquest just to name a few. Additionally, you can find listings on websites, apps, and social platforms.

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Social Media For Business

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Is Social Media For Business Worth it?  Yes, it is. So what is it? In short, it means managing your brand’s voice and identity on social platforms. Specifically, your engagement and interactment with your potential customers on a daily basis. However, marketing through different advertising mediums can also draw more attention and create a conversation.

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Google My Business Listing – How Important Is It?

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The foundation of a great Local SEO campaign is an optimized “Google My Business” listing. These listings consist of Google Search, Google Images, and specifically Google Maps. 2nd Line Marketing has perfected the creation, verification, and optimization process. A consistent Google My Business listing is as valuable as having an ad in the yellow pages

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Why Is Facebook Advertising Important For A Business?

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Why Facebook advertising is important for a business? Facebook has an entire user interface designed for business activities and gives the opportunity to keep business profile pages, online stores and also an advertising system that allows marketers to target their ads based on interests, income level, age, sex, location, a marital status, and many more.

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Advertising On Instagram

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You may have found out about advertising on Instagram, and are now thinking about whether or not you should utilize Instagram as a social media platform to advertise your business. Advertising on Instagram has sparked the interest of most business owners, especially now that the image-based platform is the second most popular social networking site.

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Facebook Advertising vs. Google Adwords

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Because of the rising popularity of social media, advertising through traditional channels like television, radio and newspaper has been replaced with online advertising. As a cheap marketing method with the ability to reach more people than before, online advertising has particularly become popular among startups and small businesses. In fact, Facebook Advertising and Google Adwords

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5 Reasons Why Your Business Needs To Invest In SEO

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Search engine optimization (SEO) is an organic marketing strategy that is absolutely essential for the success of your online business. SEO offers quality content, positive user experience and an increase of visibility on the internet. This results in bringing a high number of users to your website. Here are some reasons why every business should

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