Today, Facebook remains the most commonly used social media platform in the country. In fact, more than half of the U.S. population uses Facebook for an average of 40 minutes each day. With such a wide range of potential customers using the same social media platform, Facebook Marketing is therefore a “must” when it comes to building a strong online marketing strategy. However, simply creating a Facebook Business Page will not suffice.
Setting up your Facebook Business Page is the first step to a two-part promotion process. It’s the basis for your marketing strategy on this platform. A strong Facebook presence helps SEO with content promotion, link building, and authority improving. It’s essential for building online credibility, which in turn allows you to rank higher in search results. Then, a Facebook Ad allows you to significantly increase visibility on the platform.
Changes to Facebook
Facebook is now structured to limit the number of business posts that appear on a user’s news feed. In other words, it has reduced overall visibility for companies and their pages. As a result, Facebook Ads has become a necessary resource for brands trying to build a presence on the platform. It’s affordable and successful – if you advertise correctly.
With 2nd Line Marketing, we will help you create the right budget and advertisement to help your business grow. We not only create social media content to promote on an ongoing basis, but also monitor and report demographics and interaction rates.
As your company’s visibility on Facebook grows, so do the benefits. This type of advertising helps your business with the following:
- Improve return-of-investment (ROI): Ad placement on Facebook is highly targeted. You can focus your marketing efforts and ad spend on those within your target market. This means you can restrict your ad to those within a certain age range, zip code, gender, etc. With this highly targeted feature, companies can avoid low conversion rates and improve overall ROI.
- Enable remarketing: Customers who have visited your website are more likely to make a purchase than those who have not. For this reason, remarketing (or showing ads to people who have viewed your site) is a vital element of Facebook advertising. It gives users the chance to buy a product or service they may not have considered when first viewing your site.
- Build mobile presence: Facebook ads target potential customers on every type of device. They even allow you to include a “call now” button for those searching on a mobile phone. This allows users to make a purchase or contact you for more information when and how they want.