What is content marketing? Why is it so important and how can you plan it? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” In fact, …

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What social media platforms are best for B2B businesses? Social media. Everyone is on it. It’s become an integral part of our society and day-to-day life. That’s why it’s become increasingly important for businesses to have a social media presence. How many people do you know that go and research a business on social media …

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Why is Google Analytics so important for a website? Google Analytics (GA) can be intimidating at first glance. There is a plethora of data about your business’s web traffic. It can be overwhelming, to say the least, however, GA can also be an incredibly helpful tool for growing your business and your online presence. What …

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How can being active on social media help my business? Did you know there are now over 4 billion active social media users around the world? That in and of itself is a reason to make sure your business is active on social media. However, there are several more reasons and benefits to being on …

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Why is blogging important for local SEO? Time and time again blogging proves to be an effective way to boost your SEO and local SEO rankings, which, in turn, increase your leads and sales. Before we dive into the importance of blogging for local SEO, let’s have a refresher on what SEO is, specifically local …

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How do I get more reviews online? This is the question everyone wants to know. It is no secret that online reviews for your business play an important role in your company’s growth. Consumers today have countless ways of researching a business at their fingertips. Whether it be their laptop or smartphone, or researching on …

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If your website is not optimized for modern browsers and devices, you are likely to miss missing out on a huge opportunity to attract more visitors and increase sales. However, it’s not just about making your site look more modern, many other factors come into play when optimizing the user experience through your small business …

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Your online reputation is said to be a reflection of you and your business. According to Forbes, 97% of online business owners stress the importance of online reputation management. ORM is considered a very important SEO practice. The better reviews you have, the higher you’ll rank on search engines. What is Online Reputation Management? Online …

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Website design is more complex than you might think. The importance of a good sales funnel and a well-designed customer journey has been well known to marketers since before the internet was even a thing, so it’s only natural that these concepts have found their place on the web as well. A visitor on your …

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Website design is a rapidly growing field, but by no means is it a recent development. As more and more business is conducted online, however, it is essential that web users can easily locate your contact information. To successfully attract new customers, they must be able to find your NAP (name, address, phone number) and …

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You probably instantly think about articles, blog posts and social media when you hear the words “content marketing,” but these are just small components of a larger strategy! For a business, content marketing can help capture customer attention, generate leads and create brand awareness. It can also help increase the online engagement that drives conversions, …

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Google will begin to roll out its new page experience update sometime around mid-June of this year. This will be after minor delays pushed the date back from the originally planned timeline of May 2021. The update promises to lend greater weight to factors relating to user experience, while also opening up Google Top Stories …

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