Billboard Advertising: Be Seen
As you walk or drive around you can’t help but see billboard advertising. It’s a simple yet hugely effective type of Out of Home (OOH) advertisement. It reaches multitudes of people on a constant basis and can’t be switched off. Essentially, you are broadcasting your business for any and all to see. All big brands do it. So, why aren’t you?
Why Choose Billboard Advertising?
If you don’t know where to begin, don’t worry, we are here to help. We take the stress out of the equation. Firstly, billboard advertising is the use of large-scale print ads that market a business, brand, campaign, or whatever you need it to. As previously mentioned, it is Out of Home advertising. So, in terms of marketing, this means that it is an ad that reaches consumers outside of their home. With this purpose in mind, location is everything. Accordingly, with your input, your billboards are placed in highly trafficable areas such as highways or pedestrian heavy locations. With placement like this, your ad will be seen by the highest number of people. Billboards generally tend to have the highest numbers in terms of visibility when put up against other marketing methods.
Be Bold & Tell Your Story
71% of people are taking a look at billboards as they drive. More than 50% of people say that they have found themselves engaged with a billboard they’ve seen recently. So, when it comes to designing your billboard you want to be seen and heard. Billboard advertising gives you the full capability and freedom to create something that speaks for your brand. Tell the story of your business in a few short words. Show why your business is the best with simple but powerful imagery. You only have a few moments to shine, so make it one to remember. Similarly, when in the process of creating your ad, make it a call to action. Encourage your consumers to make a difference in their life today with your service or product.
Types of Billboards
In the days before the world went digital, there was only one type of billboard. However, with the help of technology, 2nd Line Marketing offers both digital and static billboards. If you’re not familiar with them, no worries we’ll explain.
The tried and true staple static billboards are those that have been in use for many years. They are installed with the intention of being in place for a long period of time. Therefore, your ad is constantly seen with no other ads interfering. With this in mind, you are able to create & give a clear picture of who you are and what you have to offer.
Digital billboards are new and definitely a game changer! They are electronic displays that are computer-controlled. So, that means you have the ability to change your ads as you please as well as choosing peak display hours. However, with digital billboards, it is possible you will have to share some screen time so your ad needs to be bigger and better than ever.
Whatever Option You Choose, You Can’t Go Wrong.
When you invest in advertising you invest in yourself. So don’t sell yourself short! All in all, when you work with us, you work with professionals. 2nd Line Marketing has well-established relationships with all the billboard providers in the Greater New Orleans area. Once you are ready, our in house designer is here to bring your ideas to fruition.