Your questions, our answers. We understand that keeping up with all that has to do with digital marketing can be daunting. That’s why we make it a point to answer your questions to the best of our ability. Throughout our time in the industry, we have found that the following are some of the most commonly asked questions. For this reason, we’ve compiled these questions and provided answers for your convenience.
What Is SEO?
SEO stands for Search Engine Optimization. This means improving a company or brand’s visibility on search engines, such as Google or Bing. An effective SEO strategy incorporates keywords (terms or phrases a consumer will commonly search for) into a website for higher search engine ranking.
How Does SEO Improve My Business?
Incorporating an SEO strategy into your marketing plan can improve your business in several ways. One huge benefit of using SEO is an increased likelihood that your business will be found online. With over 75% of consumers conducting research on search engines prior to buying, it’s critical that your business has high visibility. This will not only improve lead-to-customer conversion rates, but also your company’s return-of-investment.
What Is Organic SEO?
Organic SEO refers to improving a company or brand’s visibility on search engines without the use of paid advertisement. Components of this marketing strategy include posting high-quality blog content, incorporating tons of keywords and keywords phrases into your content and web pages, linking within your site, and more. Through these actions, you will have the opportunity to improve your ranking on search engines without spending a cent on ads
Does Social Media Help With SEO?
Search Engine Optimization paired with a sound social media strategy makes a successful formula for improving organic search results. Basically, social media helps SEO with content promotion, link building, and authority improving. It helps search engines cut search result timing, as well as builds credibility for the site. In other words, likes, shares, votes, etc. on sites like Facebook, Twitter, and YouTube help your company rank higher in search results.
What Is On-Page SEO?
On-Page SEO refers to optimizing each web page’s title, tags, content, and layout to support your target keywords. In some cases this means incorporating target keywords into the page’s content. It may also call for a new, more organized web page structure. By optimizing each page, your overall website will rank higher on search engines.
What Are The Key Elements Of On-Page SEO?
On-Page SEO is vital for completely optimizing your overall site. Regarding each page’s structure, key elements to optimize include the URL, title, anchor text to internal and external pages, and H1 and H2 header tags. You should then consider the following content elements: keywords and image alt tags.