How Can Content Marketing Increase Conversions?

You probably instantly think about articles, blog posts and social media when you hear the words “content marketing,” but these are just small components of a larger strategy! For a business, content marketing can help capture customer attention, generate leads and create brand awareness. It can also help increase the online engagement that drives conversions, which is crucial for success in today’s digital world!

Why is Content Marketing important?

Content marketing allows you to target an audience that is looking for what you offer and to answer any questions people might have. Your target audience might be searching for solutions to their problems and if your content solves it, there is an instant connection.

Great content that solves queries lets you establish yourself as an expert and builds customer loyalty, which ultimately creates a more established, professional image of your business. High quality and engaging content is a huge catalyst in consumer decision-making today. Thus, as many as 53% of marketers consider content creation to be their top priority.

Pull Marketing vs. Push Marketing

Gone are the days of aggressive push marketing where businesses attempted to attract customers through “Buy Now!” calls-to-action. Times have changed and today’s customer is looking for a business they can trust and that provides value.

If you supply your consumers with engaging and helpful content, then there is no need for you to resort to an overbearing approach. Great content always finds its way into the hands of those who want it most – and that is your ideal customer! When marketing your company online, focus on providing genuine, valuable content to your target audience as opposed to having overly aggressive calls-to-action in every corner of your website.

Great content improves SEO

Content will always reign supreme! Higher value content improves your SEO score and, ultimately, your website and business visibility. The better the content, the more likely it will attract visitors who are likely to become your customers! Optimized posts also help improve your search engine rankings on Google or Bing because they’re rich with keywords that are related *specifically* to the products and/or services you offer.

A content heavy, SEO optimized website will keep visitors on your site for a longer period of time. Visitors want tailored content and the more you make that available, the better the chances are that they will stay engaged and loyal to your business. Whether or not your pages are curated with relevant content determines if a user will stay on your site or navigate away to a competitor. If there’s no valuable information on any given page, then people won’t stick around very long! People searching your industry could find YOUR product instead of someone else’s, so make it as easy as possible for them to choose YOUR business!

Content marketing is a cost-effective way to generate leads

It’s easy to realize the benefits of content marketing when you take a look at its Returns on Investment (ROI). Content marketing is the best and most cost-effective way to generate leads that convert. A survey by Demand Metric reported 3 times more lead generation with content than traditional methods, like advertising. Content marketing costs 62% less without sacrificing quality or quantity of results –  a dangerous recipe for any business looking at diminishing ROI from other channels!

A great content marketing strategy is the key to high returns on investment. Content should never be created just for the sake of it and it should take into account:

  •     Your target market and buyer persona
  •     Your product
  •     Your promotional methods

Content Marketing sets you apart from competition

Amidst the ever growing digital landscape, it is essential to set yourself apart from the competition! Content marketing serves this purpose well. As a business, the things that make you special need to be communicated well through well-crafted and optimized content. All businesses are different when it comes to culture and values and it is important to relay this information to gain a competitive advantage.

This, however, does not mean that you have to spill your business secrets. Rather, it means that you need to instill your business culture and values into your customer’s mind. Letting your customers know what your product is and how it can solve their problems is vital. Describing the problems that your customers might be facing and how YOUR products and business can fix them will differentiate you from competition. It is also a good way to show your business expertise!

What is a content marketing strategy?

Posting regular content isn’t the only thing that matters when it comes to online branding; this is why a content marketing strategy is important. When planning new content, don’t forget about customer demographics and your buyer personas! These things will help you identify what kind of problems your customers are facing so you can produce relevant content for them and secure their attention and loyalty. If you’ve been focused on consistency by posting regular, valuable content aimed at solving users’ pain points, then you’re already one step ahead of the game!

Get started!

Do you want to get started with content marketing? Ask yourself: Do I have the time to invest in learning content marketing? If your answer is no, then you can send us your details and we will get in touch to know each other and discuss how we can help your business grow!

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