The foundation of a great Local SEO campaign is an optimized “Google My Business” listing. These listings consist of Google Search, Google Images, and specifically Google Maps. 2nd Line Marketing has perfected the creation, verification, and optimization process. A consistent Google My Business listing is as valuable as having an ad in the yellow pages 20 years ago. Do you remember the giant yellow page directories? It was that trusted source for everything business related…not today! Today it is more likely to be used as a door stop or paperweight. As a matter of fact, in many cases it is added to recycle bins only to be shredded.
In comparison, Google, receives about 68% of all web searches. And has now become the choice of most searchers. When you narrow that down to all local searches, the percentage increases significantly. Therefore 2nd Line Marketing puts a lot of effort into making sure all Google My Business pages are 100% complete. Of course this includes verification and optimizing the following tasks:
- Selecting the proper Google categories that correspond to your business
- Creating keyword-rich content for the business description
- Continuous addition of optimized images
- Accurate business name, phone number, address, website URL, and email address
- Hours of operation
- Adding a descriptor to your business name based on guidelines and need
- If purchased, we add your YouTube video to your listing and create a YouTube channel under the same Google account
We also create, optimize, and verify your Bing Places listing in much of the same way as described above.
2nd Line Marketing helps businesses increase visibility in search engine results through Local SEO efforts. Additionally, we help businesses achieve an established online presence using our proven techniques.
An effective Local SEO campaign is critical for any small business that wants to succeed. Think of Local SEO as today’s yellow page directory. When a homeowner’s kitchen sink starts leaking, they simply go to the computer or grab their smartphone and search for “plumber.” Search engines provide homeowners with a list of local companies that can help. Using 2nd Line Marketing’s techniques, the business will show up in these searches. The homeowner contacts their favorite one. Google, Bing, and Yahoo! have made this process so easy that it has become the modern day standard.