Citation Sites are online listings for local businesses. However, before you write them off you should understand their effect on your business. Furthermore, citation sites enable your company to gain visibility in directories such as Facebook, Yelp, and Mapquest just to name a few. Additionally, you can find listings on websites, apps, and social platforms. Obviously, citations are important! Citations will help potential customers discover your local business. They will have a direct impact on your local search ranking, as well. If your company’s listing is full of errors you will miss out on a lead!
How Does This Affect Rankings?
Achieving high rankings on search engines really comes down to one thing: trust. First and foremost, does the search engine trust your business? It wants to know that you really are doing what the citation sites say you do. Are your business name, address, and phone number (NAP) correct and consistent throughout the internet? In the same vein, Google My Business is also a citation site. It is a big one at that! Among other things, search engines use citations, NAP, along with the corresponding website as a reference. Without a doubt, if you list your business consistently in as many places as possible, your business will reap the rewards.
Why Is It Important?
Undoubtedly, building strong citations are essential for Online Presence and Local SEO. As a result, you are establishing your online trust as well as the perception of credibility. The perception of your credibility has nothing to do with the business’s actual credibility. Additionally, It has nothing to do with you as a business owner. Conversely, it has everything to do with your citation consistency. If the business listing is consistent on numerous citation sites the search engine will develop trust. This trust or perception of credibility can determine if the listing is visible to potential customers.
How Can We Help?
2nd Line Marketing creates citation sites for local businesses on many of the web’s most popular directories. We ensure your information is verifiable and consistent to establish trust with search engines. No more wrong phone numbers and outdated addresses published on important online listings. Above all, our process ensures your business information is accurate and optimized on every listing we create.
Ready to get started? Contact us today at (504) 434-0769.