Search engine optimization (SEO) is an organic marketing strategy that is absolutely essential for the success of your online business. SEO offers quality content, positive user experience and an increase of visibility on the internet. This results in bringing a high number of users to your website.

Here are some reasons why every business should consider investing in SEO.

Crazy Competition

Did you know that Google processes over 3.5 billion searches every day? Nevertheless, with the kind of crazy competition we have these days, SEO  requires a sharp eye for finding the best practices of the internet. In fact, this means research on any competitor strategies. Additionally, it means you must implement as many tactics as you can to stay ahead.

Saves Money

SEO is one of the easiest and most affordable ways to market your business as compared to other online advertising options, including Facebook advertising and Pay-per-click. Although, the results from SEO do not come as quickly, they last much longer. This results in a better return on investment. So, getting the top positions for a specific keyword on a Google page can do wonders for your conversion rate.

Brand Visibility

Certainly, when you are in the online marketing industry brand visibility should be your priority. Likewise, quality SEO will help potential customers notice your brand and drive traffic to it. Once users visit  your site, SEO will guarantee they stay on the page by keeping their attention on your products.

Going Mobile

The number of users who will use smartphones in 2019 is on track to be 2.5 billion. That’s a huge market! It is a whole range of new SEO strategies that are being introduced to customize websites for mobile devices as well. However, your website does not have a chance of getting a high rank if it is mobile friendly.

Builds Credibility

For example, some studies say that 80% internet users don’t pay attention to paid search engine ads. They favor organic top-ranking results in particular. Thus, your website can only get the top spots on Google search engine if it is constantly being optimized. Moreover, It also means Google considers it credible which in turn gives the user a positive outlook towards your business.

In recent years, Google is putting down a foot on many black hat practices that manipulate rankings. In the aftermath, SEO is more popular than ever. Granted, the impossibly fierce world of online marketing, remains the most effective way to promote your brand.

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