2nd Line Marketing Blog

Making improvements to your online brand does not have to be a huge undertaking–incremental small changes make a big difference! Staying up to date on the trends and shifts in marketing are what keep businesses current.

social media management

Social Media For Business

Is Social Media For Business Worth it?  Yes, it is. So what is it? In short, it means managing your brand’s voice and identity on social platforms. Specifically, your engagement and interactment with your potential customers on a daily basis. However, marketing through different advertising mediums can also draw more attention and create a conversation. …

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Google My Business

Google My Business Listing – How Important Is It?

The foundation of a great Local SEO campaign is an optimized “Google My Business” listing. These listings consist of Google Search, Google Images, and specifically Google Maps. 2nd Line Marketing has perfected the creation, verification, and optimization process. A consistent Google My Business listing is as valuable as having an ad in the yellow pages …

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online reviews

How Online Reviews Benefit You

As technology continues to blur the lines between traditional businesses and the Internet, the importance of online reviews is greater than ever. Especially when it comes to social networks. Whether you sell a product or provide a service, interaction through your social networks is vital to the growth of your brand. Getting your company started …

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analytics on computer

Why Is Facebook Advertising Important For A Business?

Why Facebook advertising is important for a business? Facebook has an entire user interface designed for business activities and gives the opportunity to keep business profile pages, online stores and also an advertising system that allows marketers to target their ads based on interests, income level, age, sex, location, a marital status, and many more. …

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Instagram logo on table with flowers

Advertising On Instagram

You may have found out about advertising on Instagram, and are now thinking about whether or not you should utilize Instagram as a social media platform to advertise your business. Advertising on Instagram has sparked the interest of most business owners, especially now that the image-based platform is the second most popular social networking site. …

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Advertising on Facebook vs Google Adwords

Facebook Advertising vs. Google Adwords

Because of the rising popularity of social media, advertising through traditional channels like television, radio and newspaper has been replaced with online advertising. As a cheap marketing method with the ability to reach more people than before, online advertising has particularly become popular among startups and small businesses. In fact, Facebook Advertising and Google Adwords …

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search engine optimization

Search Engine Optimization vs. Search Engine Marketing

Search Engine Optimization vs Search Engine Optimization, what do they mean? Before we dive into that, let’s understand their basic importance. As of 2017, the number of searches over the internet averaged almost 6 billion a day. While it is true that social media has taken the world by storm, there is more going on …

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seo street sign services search engine optimization

5 Reasons Why Your Business Needs To Invest In SEO

Search engine optimization (SEO) is an organic marketing strategy that is absolutely essential for the success of your online business. SEO offers quality content, positive user experience and an increase of visibility on the internet. This results in bringing a high number of users to your website. Here are some reasons why every business should …

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