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Recent Blog Posts

5 Reasons Your Small Business Needs A New, Modern Website

If your website is not optimized for modern browsers and devices, you are likely to miss missing out on a huge opportunity to attract more visitors and increase sales. However, it’s not just about making your site look more modern, many other factors come into play when optimizing the user experience through your small business …

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Importance of Online Reputation Management in the Digital Age

Your online reputation is said to be a reflection of you and your business. According to Forbes, 97% of online business owners stress the importance of online reputation management. ORM is considered a very important SEO practice. The better reviews you have, the higher you’ll rank on search engines. What is Online Reputation Management? Online …

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The Importance of User-Friendly Web Design

Website design is more complex than you might think. The importance of a good sales funnel and a well-designed customer journey has been well known to marketers since before the internet was even a thing, so it’s only natural that these concepts have found their place on the web as well. A visitor on your …

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Is your Contact Us page costing you conversions?

Website design is a rapidly growing field, but by no means is it a recent development. As more and more business is conducted online, however, it is essential that web users can easily locate your contact information. To successfully attract new customers, they must be able to find your NAP (name, address, phone number) and …

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How Can Content Marketing Increase Conversions?

You probably instantly think about articles, blog posts and social media when you hear the words “content marketing,” but these are just small components of a larger strategy! For a business, content marketing can help capture customer attention, generate leads and create brand awareness. It can also help increase the online engagement that drives conversions, …

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5 Things Your Website Needs Before The New Google Update

5 Things Your Website Needs Before The New Google Update

Google will begin to roll out its new page experience update sometime around mid-June of this year. This will be after minor delays pushed the date back from the originally planned timeline of May 2021. The update promises to lend greater weight to factors relating to user experience, while also opening up Google Top Stories …

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Get Listed On Google Maps

When it comes to being found online or off, local businesses face a challenge. That is why it is important to be found in your local Google search. Using Local SEO  is a great way to help potential customers discover you. It provides the information they want when they want it. Thus, putting your business …

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essential seo tips

Essential SEO Tips For 2020

Each year brings in new tips, tricks, and trends in the world of digital marketing. Therefore, staying on top of all this new information can be overwhelming. But, it is highly integral to keeping your business on top of its game. So, when it comes to the game of being found online Search Engine Optimization …

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google my business

The Benefits of Google My Business in 2020

When you find yourself in the market for a service or a product where do you look to? Chances are you head to Google to scope out your options. As you scroll and click on various businesses you’re likely to come across their Google My Business (GMB) ad. So, what is it and what are …

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Organic SEO

The foundation of a great Organic SEO campaign is an optimized Google My Business listing. 2nd Line Marketing has perfected the creation, verification, and optimization process for our clients. When it comes to local business advertising, an accurate and informative listing on Google is as valuable as having an ad in the yellow pages 20 …

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What Are Citation Sites And Why Do We Need Them?

Citation Sites are online listings for local businesses. However, before you write them off you should understand their effect on your business. Furthermore, citation sites enable your company to gain visibility in directories such as Facebook, Yelp, and Mapquest just to name a few. Additionally, you can find listings on websites, apps, and social platforms. …

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social media management

Social Media For Business

Is Social Media For Business Worth it?  Yes, it is. So what is it? In short, it means managing your brand’s voice and identity on social platforms. Specifically, your engagement and interactment with your potential customers on a daily basis. However, marketing through different advertising mediums can also draw more attention and create a conversation. …

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