When it comes to being found online or off, local businesses face a challenge. That is why it is important to be found in your local Google search. Using Local SEO  is a great way to help potential customers discover you. It provides the information they want when they want it. Thus, putting your business […]

Each year brings in new tips, tricks, and trends in the world of digital marketing. Therefore, staying on top of all this new information can be overwhelming. But, it is highly integral to keeping your business on top of its game. So, when it comes to the game of being found online Search Engine Optimization […]

When you find yourself in the market for a service or a product where do you look to? Chances are you head to Google to scope out your options. As you scroll and click on various businesses you’re likely to come across their Google My Business (GMB) ad. So, what is it and what are […]

The foundation of a great Organic SEO campaign is an optimized Google My Business listing. 2nd Line Marketing has perfected the creation, verification, and optimization process for our clients. When it comes to local business advertising, an accurate and informative listing on Google is as valuable as having an ad in the yellow pages 20 […]

Citation Sites are online listings for local businesses. However, before you write them off you should understand their effect on your business. Furthermore, citation sites enable your company to gain visibility in directories such as Facebook, Yelp, and Mapquest just to name a few. Additionally, you can find listings on websites, apps, and social platforms. […]

Is Social Media For Business Worth it?  Yes, it is. So what is it? In short, it means managing your brand’s voice and identity on social platforms. Specifically, your engagement and interactment with your potential customers on a daily basis. However, marketing through different advertising mediums can also draw more attention and create a conversation. […]

The foundation of a great Local SEO campaign is an optimized “Google My Business” listing. These listings consist of Google Search, Google Images, and specifically Google Maps. 2nd Line Marketing has perfected the creation, verification, and optimization process. A consistent Google My Business listing is as valuable as having an ad in the yellow pages […]

As technology continues to blur the lines between traditional businesses and the Internet, the importance of online reviews is greater than ever. Especially when it comes to social networks. Whether you sell a product or provide a service, interaction through your social networks is vital to the growth of your brand. Getting your company started […]

Why Facebook advertising is important for a business? Facebook has an entire user interface designed for business activities and gives the opportunity to keep business profile pages, online stores and also an advertising system that allows marketers to target their ads based on interests, income level, age, sex, location, a marital status, and many more. […]

You may have found out about advertising on Instagram, and are now thinking about whether or not you should utilize Instagram as a social media platform to advertise your business. Advertising on Instagram has sparked the interest of most business owners, especially now that the image-based platform is the second most popular social networking site. […]

Because of the rising popularity of social media, advertising through traditional channels like television, radio and newspaper has been replaced with online advertising. As a cheap marketing method with the ability to reach more people than before, online advertising has particularly become popular among startups and small businesses. In fact, Facebook Advertising and Google Adwords […]

Search Engine Optimization vs Search Engine Optimization, what do they mean? Before we dive into that, let’s understand their basic importance. As of 2017, the number of searches over the internet averaged almost 6 billion a day. While it is true that social media has taken the world by storm, there is more going on […]