The foundation of a great Organic SEO campaign is an optimized Google My Business listing. 2nd Line Marketing has perfected the creation, verification, and optimization process for our clients. When it comes to local business advertising, an accurate and informative listing on Google is as valuable as having an ad in the yellow pages 20 years ago. We have mentioned multiple times throughout our blogs, but it is worth repeating.
What is Organic SEO?
What is Organic SEO and why businesses should focus on this type of campaign? When a potential customer performs a search on Google (or any other search engine) the first few items are always paid ads. The right column of the page are always paid ads as well. The remainder of the web page is Organic. That means the majority of listings that are visible on every search are organic. Examples include business websites, Google My Business Listings, Google Reviews, Yelp Reviews, a Yellow Page listing, etc, etc.
Ranking high in the search engines when people are searching for what a business offers is the holy grail. It will provide a free, ongoing stream of traffic that will also help to place the website in front of your potential customers who are searching for variations of search terms.
The effects are not immediate with an Organic SEO campaign. However in the long run they are a very profitable and lucrative strategy that all website’s should adopt.
The longer a business waits to start an SEO campaign the further and harder it will become to ever get in front of the competition. You may have to always rely on paid traffic sources. At that point it may not even be feasible if the competition and costs of those clicks are too high.
Contact us today at (504) 434-0769 for more information. We have clients all over the Southeast and can provide references upon request.