If your website is not optimized for modern browsers and devices, you are likely to miss missing out on a huge opportunity to attract more visitors and increase sales.
However, it’s not just about making your site look more modern, many other factors come into play when optimizing the user experience through your small business website design.
This post will cover the main reasons your small business needs a modern website that is user-friendly and optimized!
1. A professional website design will set you up for the right first impression
Your website is the face of your business and makes the first impression on potential customers. By having a professionally designed site, you’ll be on the right track to making that good first impression.
A professional website design could also help make sure that visitors are interested in what you’re offering without them even having to speak with anyone from your company.
This can save time for both parties involved because they know exactly what they’re looking at when they visit your site!
Modern websites are Easier to use
Modern websites have been designed around how people naturally interact with technology nowadays – through their phone or tablet screens.
Websites optimized for mobile devices will automatically adjust, so whether someone is browsing from their phone or tablet, everything functions perfectly and seamlessly.
2. A modern website design adds to your business’s credibility
A modern website will show that your company is cutting-edge and up to date with the latest technology. You want potential customers to feel confident in you as a business, so they need to see that you are using current web design techniques.
A modern website adds credibility to your brand, helps enhance customer engagement, and eases conversion rates. By providing a streamlined browsing experience to your customers, you are setting them up to have a pleasant time while they browse through your website.
Let’s face it, how do we perceive business without a website? Do you think customers are likely to purchase from you if your business does not have a website?
What to avoid on your website
Make your small business website as perfect and up-to-date as possible to avoid losing trust with customers. Following elements can negatively impact your website; make sure to avoid them!
- Outdated and incorrect information
- Onsite errors, including spelling or grammar mistakes
- Old layouts are an eyesore!
Things to consider before you get a website:
If you’re thinking of starting a website, some considerations that may help are:
- What kind of website will it be? Will the site offer products or services online for purchase?
- Is there any company information to share with prospective customers and clients who visit your site?
- Are you going to have an e-commerce store set up on this new domain name so people can buy things from their browser window without having to search different sites?
- Consider the time it will take for the project to be completed. Are there any timelines that need to be followed by a certain date to not miss out on business opportunities?
3. Modern websites are easier to navigate and use
Designing a user-friendly website is not as easy as it seems. If your site’s navigation and design are too complicated, visitors may lose interest in what you have to offer!
You want the experience of navigating through your site to be on point so that they stay for longer periods and eventually become customers.
Designing an effective web page can best be accomplished by keeping things simple: less is more when it comes down to designing a user-friendly, modern website.
Users will quickly give up if they find themselves lost or confused while scrolling through your website. A positive customer experience means increased sales opportunities – make sure all components work together harmoniously with one another.
Navigation
Navigation is a set of directions, just like the ones you might find on a map.
When it comes to your website or other digital property, clear navigation will help users know where they should go to get what they want quickly and easily without getting lost along the way.
According to Forrester Research, as much as 50% of sales are lost due to people not knowing how to navigate this type of environment.
4. A modern website lets you control what audiences see
Unlike a third-party platform, running your website allows you to control the content you produce and what your audience sees. You also get to control the look and feel of your website, which will help you appeal to a more specific audience.
Many small businesses use social media platforms to maintain their online presence. This approach has its drawbacks, as they are not the owners of these third-party sites.
If a platform shuts down or changes policies, it can lead your business’ online visibility to disappear in an instant!
Mobile Optimization
A mobile-optimized site is a must these days so that people can interact with you on their phone or tablet as they browse for information about your company.
It’s important not only because mobile traffic now makes up nearly half of all web browsing (and it’s predicted to grow) but also because mobile devices are often how individuals make purchase decisions nowadays.
This means if somebody wants something -they’ll buy it right then and there from their mobile device.
When it comes to SEO optimization, you don’t want your website to be left in the dust. That’s why clear, concise, and informative content is paramount.
Search engines are constantly evolving and changing their algorithms, so if you’re not paying attention or jumping on board with these changes, then the chances are that your site may never show up on SERPs.
5. Modern websites allow round-the-clock accessibility
Round-the-clock accessibility means that your website is accessible any time and from anywhere in the world.
In this mobile age where people are constantly on the go with their smartphones or tablets, a mobile-optimized site is important.
Not only because mobile traffic now makes up nearly half of all web browsing (and it’s predicted to grow), but also because mobile devices are quite often how individuals make purchase decisions nowadays.
If your business has products that require customer input for ordering purposes like custom furniture or specialty clothing, having an interactive website allows customers to order what they need without ever leaving home.
It is important to make sure that your website design can accommodate modern browsers and mobile devices. This will allow you to reach a wider audience of potential customers looking for products in your industry online.
Wondering how to get started with setting up your own business website?
As one of the leading New Orleans web design companies for small businesses, we can help optimize your web design process. Contact us to learn more.