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What is content marketing? Why is it so important and how can you plan it?

What is content marketing? Why is it so important and how can you plan it? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” In fact, […]

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How Can Content Marketing Increase Conversions?

You probably instantly think about articles, blog posts and social media when you hear the words “content marketing,” but these are just small components of a larger strategy! For a business, content marketing can help capture customer attention, generate leads and create brand awareness. It can also help increase the online engagement that drives conversions,

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