social media Archives - 2nd Line Marketing

What is content marketing? Why is it so important and how can you plan it?

Blog / By secondline / March 15, 2022

What is content marketing? Why is it so important and how can you plan it? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” In fact, […]

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What social media platforms are best for B2B businesses?

Blog / By Jamie Ziglar / March 9, 2022

What social media platforms are best for B2B businesses? Social media. Everyone is on it. It’s become an integral part of our society and day-to-day life. That’s why it’s become increasingly important for businesses to have a social media presence. How many people do you know that go and research a business on social media

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How can being active on social media help my business?

Blog / By Jamie Ziglar / January 26, 2022

How can being active on social media help my business? Did you know there are now over 4 billion active social media users around the world? That in and of itself is a reason to make sure your business is active on social media. However, there are several more reasons and benefits to being on

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How Can Content Marketing Increase Conversions?

Blog, Social Media / By secondline / July 12, 2021

You probably instantly think about articles, blog posts and social media when you hear the words “content marketing,” but these are just small components of a larger strategy! For a business, content marketing can help capture customer attention, generate leads and create brand awareness. It can also help increase the online engagement that drives conversions,

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What is content marketing? Why is it so important and how can you plan it?

What social media platforms are best for B2B businesses?

How can being active on social media help my business?

How Can Content Marketing Increase Conversions?

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