Author name: secondline

What is content marketing? Why is it so important and how can you plan it?

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What is content marketing? Why is it so important and how can you plan it? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” In fact, […]

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Importance of Online Reputation Management in the Digital Age

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Your online reputation is said to be a reflection of you and your business. According to Forbes, 97% of online business owners stress the importance of online reputation management. ORM is considered a very important SEO practice. The better reviews you have, the higher you’ll rank on search engines. What is Online Reputation Management? Online

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How Can Content Marketing Increase Conversions?

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You probably instantly think about articles, blog posts and social media when you hear the words “content marketing,” but these are just small components of a larger strategy! For a business, content marketing can help capture customer attention, generate leads and create brand awareness. It can also help increase the online engagement that drives conversions,

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2nd Line Marketing Receives First 5-Star Rating on Clutch for Successful Web Development and Design

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Whether you like it or not, your web design will affect your audience’s first impression of your business. In the era of digital transformation, users are likely to base their judgment of which site to shop for goods and services depending on factors such as visual clarity, aesthetic appeal, ease of use, and more. To

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