Search Engine Optimization (SEO)
The internet is constantly changing but Search Engine Optimization will always be a dominant and necessary tool. It takes a lot to secure your superiority in search rankings. Let us take you there.
All the factors of on-site SEO have to do with the elements of your own site. Therefore, you are in control. Our team engages with strategic tools to ensure that your website can be easily found on search engines, and furthermore, be viewable on any phone, tablet, laptop, or desktop of your choosing.
On-Site SEO Benefits
Search engines such as Google scan the internet looking for relevant, high-quality information and links to answer a user’s inquiry. Therefore, you want any and all search engines to understand your website and content. Additionally, you want them to be able to identify that your site answers questions about your company and what you offer. Essentially, it helps your website to be optimized for not only search engine bots but human eyes as well.
At the core of on-site SEO is page content. Content tells both your readers and search engines what your site is about and how you offer a solution to a problem or need. Overall, your site should show that you have a high level of expertise, authority in your field, and trustworthiness.
The Technical Side
Optimizing your site is a daunting task but well worth it. With this in mind, it is important to understand what technical tasks must be done to keep your site functioning at a hundred percent.
Metadata refers to your meta titles, meta descriptions, and H1 (headers). This means using keywords and phrases relevant to your industry. Properly doing so enables search engines to understand what a page’s content is about. Moreover, it shows a user a brief overview of what a site is about and if it is beneficial to the viewers inquiry.
Image Alt. Text
Similarly, images must be labeled and tagged. You want your “alt tags” or “alt descriptions” to explain what the image is. To put it another way, your image will help those who are visually impaired and search engines to better understand and rank your site. Additionally, it is important to note that an alt tag must include the page’s key phrase, in order to assist in being crawled by search engines.
Using the right internal linking strategy can really boost your SEO. Properly linking credible sites is a key aspect of gaining authority of your craft in your field. However, be aware that having too many internal links can discourage google from crawling your site, as well as, lead viewers away from your site. Internal links help Google get an idea of the structure of your site.
Content is king! This will never change. For this reason, your content should be using the right keywords and phrases, informative, and easy to read. Creating high-quality content should be a main focus. Accordingly, you must choose relevant keywords and topics and use them naturally. Do not try to put them in as many times as possible! Google views that as “keyword stuffing” and in turn, your site loses value. Likewise, you want to think about how your site falls into a consumer’s purchasing journey and their intent behind their search. You want to write for your specific buyer’s persona and actively solve their problem. Equally important, your content should be interesting and informative enough that the user wants to share and link it on their site.
80% of users used a mobile device to search the internet in 2019. Therefore, companies must adapt their sites to be mobile-friendly. By doing so, you are creating a better user experience. If your site is easy to use and displaying properly, you’ll find that you will receive repeat visitors and a higher amount of conversions. As well, Google gives the site a higher ranking if it is mobile friendly.
Website Loading Speed
Much like mobile responsiveness, site speed plays a factor in a user staying on your website. If your site takes longer than 3 seconds to load, you’ve lost a lead. It’s been noted that 70% of mobile sites take longer than 5 seconds to completely load. However, the expectations from users and Google still stand high. By improving your site speed you are helping to prevent losing site traffic.
When we talk about “crawling” we are referring to a search engine’s ability to find and examine a site. On-site optimization is a multifaceted operation. That is why our team keeps up with the latest industry trends. We have the necessary tools and expertise to level up your rankings. In turn, allowing your site to be crawled by search engines and easily viewed by many potential clients.
“I am very impressed with Jamie Ziglar and the 2nd Line Marketing team! They are helping us with our SEO and expanding our online presence. We are already seeing results and look forward to our future. Thanks, 2nd Line Marketing!”
Off-Site Search Engine Optimization
Much like it sounds, off-site search engine optimization has to do with everything that does not happen directly on your website. Thus, it includes things such as link building, social media, brand mentions, guest blogging, influencer marketing, and local SEO.
In short, search engines depend on the relevance and trustworthiness of your site. This can be measured via the tracking of sites that are linked to your site as reference. So, the more relevant and reputable websites that link to you, the more trust you build.
Breaking Down Off-Site SEO
At the heart of it all is building backlinks. Search engines use backlinks as indicators of the linked-to content’s quality. As a result, sites with high value and quality backlinks will rank better. Meaning, links and their value are critically important.
There are three main types of links:
Natural links are those that are editorially given. In this case, they are given without any action on the page owner’s part. Ex: a fashion blogger adding a link to a blog post that points to their favorite go-to shop.
Manually built links are done through deliberate link building practices. In particular, this can mean influencers sharing your content or customers linking your website from theirs.
These types of links are created by adding backlinks in online directories, optimized anchor text, forums, etc. However, these links can sometimes lean toward black hat SEO practices and aren’t taken lightly by search engines. Ultimately, no matter how you obtain these links, only those that offer the best quality will contribute to your off-site SEO efforts paying off.
How Does One Determine A Quality Link?
There are various ways to understand if links add value. This includes:
Authority of the linking domain and page
The linking site’s popularity
The trustworthiness of the linking site
Number of other links on linking page
Anchor text used on linking site
Relevancy of linking site’s topic to the site it is being linked to
How “fresh” the link is
Overall, link building is what helps make you stand out amongst your competitors.
Brand mentions can either be linked or unlinked. Those that are linked add more value to your off-site SEO efforts but unlinked are helpful too. There are various ways to achieve brand mentions. For example, being a guest on a podcast, blogger outreach, or writing a guest post.
Google My Business
Furthermore, Google My Business (GMB). It is a free business profile provided by Google. Here you are able to list all your information. Additionally, you can create weekly updates on your business to keep customers in the loop. Hence, optimizing your GMB profile plays a major role in a local organic search.
By and large, reviews are a key ranking element. Notably, the more positive and authentic reviews you have on your Google profile or any other review site the better.
Last but not least, your social media platforms are a major player in your efforts to achieve optimum SEO success. Social profiles should link back to your site. They are a preview of your business that drives traffic back to your site. 2nd Line Marketing is here to help. Whether you need link building or a social media set up, we’ve got you covered.
Local SEO campaign is critical for any business that wants to succeed. Think of Local SEO as today’s yellow page directory. So, when a homeowner’s kitchen sink starts leaking, they simply go to the computer or grab their phone and search for “plumber.” As a result, the search engine provides them with a list of local companies that can help. The homeowner contacts the one they find most reliable and another connection is made.
We Can Help
Our optimization techniques help your business stand above the rest. We achieve this using a proven formula that includes three critical aspects: optimization, quality citations, and building a search engine-friendly landing page for your business.
Organic SEO is the process of obtaining a high ranking on a search engine’s results page in unpaid, algorithm-driven results. It provides you with free, ongoing stream of traffic. Though the effects are not immediate with an organic SEO campaign the wait is worthwhile.
Our Organic SEO Services
We review and evaluate the site from an organic search engine optimization perspective. Accordingly, the purpose of this SEO service is to critique the site, identify potential problems and provide recommendations based on best practices.
Page Audit Documentation
Based on the site review, our analysts document optimization recommendations for each page type. Therefore, this enables the client’s staff to understand and follow consistent SEO best practices when creating or editing content on their own.
Keyword Research and Analysis
We research, analyze and recommend a list of targeted keywords to be used in the professional search engine marketing project. The client will select the final targeted keywords from this list.
NAP (name, address, and phone number) Consistency, is a fundamental component of search engine ranking algorithms. NAP Consistency directly impacts the perception your business gives off.
Did you know that it is your responsibility as the business owner to update your business listings? Did you know that some business citation sites will automatically create a listing for your business? What happens if that information is incorrect or if you move? Inconsistency can hinder you more than you think! Simple mistakes, such as improper setup, confusing messaging, and sporadic errors, cost companies potential customers. But, not all NAP listings follow the same format. In turn, making it even more crucial to keep up with them. You want to make the journey to find your business as smooth as possible for your prospective consumers.
2nd Line Marketing, we take the time to find your incorrect listings and update them.
Overall, we handle the small yet important aspects so you focus on the bigger picture. Don’t miss out on any more potential business!
Let Us Help You Rank Higher!
2nd Line Marketing takes extreme pride in helping businesses increase their online visibility. Therefore, no matter your field, 2nd Line Marketing will help your business achieve an established and consistent online presence.
Let’s talk today!