Local & Organic SEO
Local Search Engine Optimization
2nd Line Marketing believes the foundation of a great Local SEO campaign is an optimized paid search advertisement, such as Google My Business. We take the extra steps required to be certain everything is 100% consistent during the creation, verification, and optimization process for our clients. When it comes to local business advertising, a consistent and informative listing on Google My Business could be the difference between you and your competition.
An effective Local SEO campaign is critical for any business that wants to succeed. Think of Local SEO as today’s yellow page directory. When a homeowner’s kitchen sink starts leaking, they simply go to the computer or grab their smartphone and search for “plumber.” The search engine provides them with a list of local companies that can help. The homeowner contacts the one they find most reliable and another connection is made.
Google, Bing, and Yahoo have made this process so easy that it has become the modern-day standard. Our optimization techniques help your business stand above the rest by using a proven formula that includes three critical aspects: optimization, quality citations, and building a search engine-friendly landing page for your business.
Organic Search Engine Optimization
Ranking high in search engines when people are looking for what you offer is the holy grail. It will provide you with a free, ongoing stream of traffic. It will also help to place your website in front of people who are searching for variations of search terms. Though the effects are not immediate with an organic SEO campaign, in the long run, they are a very profitable and lucrative strategy that all websites should adopt.
The longer you wait to start an SEO campaign the further and harder it will become to ever get in front of your competition. You may have to continuously rely on paid traffic sources. Ultimately that might may not even be feasible if the competition and costs of those clicks are too high. Instead, let 2nd Line Marketing create a custom-tailored SEO campaign for the audience you serve.
Our Organic SEO services include:
Site Review – We review and evaluate the site from an organic search engine optimization perspective. The purpose of this SEO service is to critique the site, identify potential problems and provide recommendations based on best practices.
Page Audit Documentation – Based on the site review, our analysts document optimization recommendations for each page type. This enables the client’s staff to understand and follow consistent SEO best practices when creating or editing content on their own.
Keyword Research and Analysis – We research, analyze and recommend a list of targeted keywords to be used in the professional search engine marketing project. The client will select the final targeted keywords from this list.