Search engine optimization (SEO) is an organic marketing strategy that is absolutely essential for the success of your online business. SEO offers quality content, positive user experience and increased visibility on the internet, which results in bringing a high number of users to your website.

Here are some reasons why every business should consider investing in SEO.

Crazy Competition: Did you know that Google processes over 3.5 billion searches every day? With the kind of crazy competition, we have these days, SEO is required to keep an eye on the best practices of the internet and its competitors’ strategies and implementing tactics to keep ahead of the competition.

Saves Money: SEO is one of the easiest and most affordable ways to market your business as compared to other online advertising options, including Facebook advertising and Pay-per-click. Although, the results from SEO do not come as quickly, they last much longer and have a better return on investment. Getting the top positions for a specific keyword on a Google page can do wonders for your conversion rate.

Brand Visibility: When you are in the online marketing industry, brand visibility should be your priority. Quality SEO can help potential customers notice your brand and drive traffic to it. Once users land on your site, SEO will guarantee they stay on the page by keeping their attention on your products.

Going Mobile: The number of users who will use smart phones in 2019 is forecasted to be 2.5 billion. That’s a huge market and a whole range of new SEO strategies are being introduced to customize websites for mobile devices. Your website does not have a chance of getting a high rank if it is not supported on your smart phone.

Builds Credibility: Some studies show that 80% internet users disregard paid search engine ads in favor of organic top-ranking results — and your website can only get the top spots on Google search engine if it is optimized. It also means Google considers it credible, which in turn gives the user a positive outlook towards your business.

In recent years, Google has cracked down on many black hat practices that were being used to manipulate rankings. In the aftermath, SEO has become more popular than ever and in the impossibly fierce world of online marketing, remains the most effective way to promote your brand.