Local Search

Higher Rankings on Major Search Engines

The foundation of a great Local Search Engine Optimization (SEO) campaign is an optimized Google My Business listing. 2nd Line Marketing has perfected the creation, verification, and optimization process for our clients. When it comes to local business advertising, an accurate and informative listing on Google is as valuable as having an ad in the yellow pages 20 years ago.

Google receives about 68% of all web searches. When you narrow that down to all local searches, the percentage increases significantly. This is why 2nd Line Marketing puts a lot of effort into making sure your Google+ Local page is 100% complete, verified, and optimized by completing the following tasks:

  • Selecting the proper Google categories that correspond to your business
  • Creating keyword-rich content for the business description
  • Adding optimized images
  • Adding accurate business name, phone number, address, website URL, and email address
  • Adding your hours of operation
  • Adding a descriptor to your business name based on guidelines and need
  • If purchased, we add your YouTube video to your listing and create a YouTube channel under the same Google account

We also create, optimize, and verify your Bing Places listing in much of the same way as described above.

Get More Business

2nd Line Marketing exists to help local businesses gain high exposure in search engine results. Whether you’re a chiropractor, plumber, dentist, attorney, carpet cleaner, general contractor, etc. 2nd Line Marketing will help your business achieve an established online presence using our proven formula.

Search Engine Optimization

An effective Local SEO campaign is critical for any small business that wants to succeed. Think of Local SEO as today’s yellow page directory. When a homeowner’s kitchen sink starts leaking, they simply go to the computer or grab their smartphone and search for “plumber.” The search engine provides the homeowners with a list of local companies that can help. The homeowner contacts their favorite one. Google, Bing, and Yahoo! have made this process so easy that it has become the modern day standard.

Our optimization techniques help your small business stand above the rest by using a proven formula that includes the following three critical aspects:

  • Optimizing your Google listing
  • Creating a large quantity of quality citations
  • Creating a search engine-friendly landing page for your business


Local Search

Accurate Business Listings

Using our service means that your business information is verified and pushed to the major local online directories to ensure accuracy and consistency. No more wrong phone numbers and outdated addresses published on important online listings.

Achieving high rankings on search engines really comes down to one thing: Trust. Does the search engine trust that my business does what my listing says it does? In order to answer that question, the search engines use “citations” and your website as references. “Citations” are other online listings for your business that can be found on directories like Yelp, SuperPages, or FourSquare. Citations may also be mentions of your business in your local newspaper that may be found online.

2nd Line Marketing creates listings for your business on many of the web’s most popular directories in order to create trust with the search engines. Our proprietary process ensures that your business information is accurate and optimized on every listing we create.


Mobile Optimization

Nearly 80% of mobile searches for a local product or service result in an offline purchase.

These kind of statistics should make it obvious that any local business that wants to become successful or stay competitive needs to have a Mobile Search Engine Optimization (SEO) strategy. 2nd Line Marketing makes that happen.

Local Search Results

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