Facebook Advertising for Business
Why Facebook advertising is important for a business?
Facebook has an entire user interface designed for businesses activities and gives the opportunity to keep business profile pages, online stoles and also an advertising system that allows marketers to target their ads based on interests, income level , age , sex , location , marital status ant many more . Facebook recently announced that they are with over one billion active users. And most importantly when referring to the latest statics in 2017, we can see these amazing facts about Facebook. These facts say why Facebook advertising is important for businesses.
- Worldwide Facebook has more than 1.86 billion active users
- More than 1.15 billion mobile daily Facebook users
- Over 214 million Americans are on Facebook
- Over 307 million Europeans are on Facebook.
- Average time spent per Facebook visit is 20 minutes.
- 42% of marketers state that Facebook is critical for their business. (Source: State of Inbound Marketing 2012 )
So when considering the above facts we can see that Facebook advertising can be very important for the success of a business. When looking at the large traffic Facebook receives, we can see that it’s the best way to promote or market your product or the service for a targeted audience.
How to grow your business with Facebook Advertising?
As an internet user you might think that nobody is clicking or caring about Facebook ads. It’s completely wrong. Facebook earned more than 4 billion USD from advertising this year, so people are clicking on ads. But what we have to think is how to make people click on our Ads and most importantly how to make people buy our products or services. There are various kinds of Facebook Ads which we can use to advertise our business such as domain Ads, multi-product Ads, offer Ads, Video Ads, Lead Ads and Sponsored mentions. So we have to get a very good understanding about these various kinds of Facebook ads and their features to use them effectively for your business advertising. In simple words what you need to know is to target your Ads to your ideal Consumers. So when targeting your customers, as the first step you have to find answers for these questions related to your business.
Where your customers live? – Your business can be a local service providing business or a business which needs to promote a product or a service globally. So depending on that first you have to select the right audience to target your Ads in Facebook.
Ex: A Gym located in Union City, New Jersey – Your customers must be from around this area
A cosmetic product available on digital markets amazon, eBay etc. – Your customers can be from anywhere in the world
This feature is very important as Facebook Ads allows us to target based on information like homeowner status, life events, interests etc. So this is a goldmine for service providers.
W hat are the desired income levels, age ranges etc. of customers? – The answer for this question depends on the service or product you offer for the customers.
Ex: A Gym located in Plano, Texas – Your customers are mostly young people
A cosmetic product available on digital markets amazon, eBay etc. – Your customers mostly young females
So after you find answers for these questions you can very easily use these Facebook Ads effectively to target the customers directly with a great probability of conversions. There is another important fact you have to consider, while you are using this large number of targeting options available on Facebook , narrowing the audience too much also will decrease the engagement of people with your Ads.
How to select the effective ad type for the business?
B oost Posts
This is the simplest type of Advertisement which we can use to promote our business through Facebook. A “boost post” means making a post from your business page to appear on people’s timelines. We have to make a payment to Facebook to make a certain page post to a boosted post. This payment depends on the number of people that we need our post to be reached. It also depends on the impression our post gains with time. There are both advantages and disadvantages of the promotion type. Let’s consider the positive side first. In this method we can target the perfect audience we need. So there is more probability of getting a conversion. When looking at the negative side, you have to set all the settings manually so it consumes a little time compared to other methods. And we can’t control the optimization of the boosted post. People may just like the page and leave without going through the post completely. So it will waste the money we paid as that likes are counted as engagements. But you can try this method by only spending a few dollars and see weather this is working for your business. It’s simple and effective.
Domain Ads are the most commonly used ad format in Facebook. Most of the marketers use this method as we can directly bring people to our website or our Facebook page using this ad format. This ad can appear on the Newsfeed or on the right Column. This is an image ad and we are allowed to use a small amount of text with a limited number of words. Advantage of this ad type is people will visit your website, your Facebook page and more targeting options are available for Domain Ads. So this method is very effective compared to other ad types. This is the most popular kind of advertisement that most of the Facebook marketers use at the start when promoting their Facebook page or a certain event or a product